Pay Per click is another form of advertising through internet on various platforms like search engines. Also, known as Cost per click (CPC), Pay per click campaigns are the best form of publicizing via internet.

Through this approach every time the user clicks on your link the search engines are paid. The strategy goes as follows:

• Keyword research & selection:

In this, the concept of business of the user is studied and a few keywords are analyzed and then, a particular combination is gathered, deleting the ones that have low return on investment. Once done with the rough compilation, the keywords are submitted with the search engines. This is known as paid listing or paid inclusion.

• Ad copy and traffic analysis:

After keyword selection comes the phase of creating an attractive ad copy that will increase the profitability of every click. Then, a deep traffic analysis is done in order to study the entrance and exit routes of users and hence, removing any abnormalities.

• Bid management & ROI calculations:

Followed by the traffic analysis is the bid management process, in which the bid rates are decided with the customer 's consultation and then, comes the Return on Investment session in which the keywords that are bringing the maximum results are short listed.

• Campaign Reporting and Tweaking:

Campaign reporting is the process that will keep you well informed of the keywords returning the maximum results and thus, will guide you further to squeeze/tweak the collection of keywords and have final compilation of only the most efficient keywords.